B2B Buyer Study: How B2B Content Impacts Buying Decisions

by Wiz

Yet another study – this one published by the Chief Marketing Officer (CMO) Council – showing that the quality of online content significantly impacts buyer decisions on vendor selection and product selection. Over 400 business buyers worldwide, from a wide range of industries and functional industries, weighed in with their thoughts and preferences on content […]

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7 B2B Blog Posts You Need to Read

by Karen

Do you “know it all”? I sure don’t. That’s why I’m continually researching and studying my profession of direct marketing and copywriting. And that leads me to today’s post. As a rule I don’t regularly publish a collection of B2B blog posts and articles from other websites. But lately I’ve come across a batch that […]

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B2B Buyers Say They Rely Most on White Papers, Case Studies and Webinars to Make Decisions

by Karen

The 2013 B2B Content Survey from Demand Gen Report has a number of interesting findings. One of them is that “… more than 68% of respondents [B2B buyers] rely MORE on content than they did a year ago; and just 1.4% say they rely less on content.” A notable trend because it indicates that to […]

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6 Ways to Distribute and Leverage Content; Specifically Your Edu-Marketing Content

by Wiz

First, let’s be clear on what I mean by edu-marketing content for the B2B audience. This content informs and educates. And it often tends to educate your audience on issues related to the product as opposed to exhaustive details on the product itself. As you likely know, many B2B products and service are complex and […]

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Benefits of Educating B2B Prospects with Quality Content

by Karen

Your prospects – the business buyer – needs valuable information in order to make the best buying decision possible for herself, and her business. That means you have to make quality content available throughout the long B2B sales cycle in a variety of formats. The formats that your buyers seek the most often include white […]

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Dialogue with B2B Prospects for Higher Quality Leads

by Wiz

One way to improve the quality of leads from your B2B marketing efforts … is to generate a dialogue with your prospects. This was the gist of a recent post by Seth Godin, “Communication is a path, not an event.” As Godin says, “Can’t sell anything risky or complex in one shot.” And in B2B […]

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