An Oft-Overlooked Use of PPC

March 20, 2012

A quick scan of recent blog headlines confirmed something I heard over the weekend: the folks at Google have apparently been working on more changes. The latest is something that has been dubbed an “over-optimization penalty”: examining web pages for “excessive” use of SEO techniques and reducing (not eliminating) their rankings in search results. While [...]

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How will your targeting be affected: Changes in the wind for Google Adwords

March 15, 2012

In a few days – March 21st – Google will phase out their demographic bidding. This impacts your pay-per-click campaigns on the Google Display Network. There’s a solid post on this topic from Pamela Parker on Search Engine Land. Parker contacted a spokeswoman at Google: “This is a feature that we have to retire to [...]

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When To Send B2B Email

March 7, 2012

As a B2B marketer you’ve probably read the same studies I have, and had similar experiences to know that email remains a powerful tool. It’s effective for: • lead generation • lead nurturing • acknowledging a sale or other conversion • sending follow-up emails after a sale to confirm all is well; perhaps including a [...]

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8 Ways to Promote White Papers with Social Media

March 1, 2012

There are many ways to promote and distribute your white papers. Today I’m going to share a few tips on using social media. Specifically, two tips per “prime time network.” LinkedIn 1 – In a group, start a poll or survey on a key point covered in your white paper. After you close the poll, [...]

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Measuring “The Right Stuff”

February 28, 2012

Do you remember the movie “The Right Stuff“? One of my favorite parts of the movie was watching the astronaut candidates go through all those tests. Doctors and physicians measured seemingly everything possible about the human body with some very “interesting” tests – all in the name of finding “suitable” astronauts. They couldn’t know this [...]

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What’s My ROI on Social Media?

February 22, 2012

In the world of online marketing and lead generation, few topics generate as much hoopla as “social media”. Hardly a day goes by anymore where I’m not presented with a list of “reasons” (opinions, really) on why I “must” be on <insert social media site here>. The question that’s hard to answer, though, is “How [...]

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