Why is B2B Web Copy So Lousy?

by Karen

Sometimes it seems as though every B2B website I look at has lousy copy. It’s vague. It’s packed with marketing or industry jargon. It’s ambiguous. It’s scarcely helpful to the reader. Oh, and it’s usually dry as a bone and far less interesting or compelling than a bone. I’ll try to illustrate what – in […]

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Bringing in Visitors with Free Online Ads

by Wiz

Are your online ads bringing the visitors you’re looking for? Oh, you’re not running online ads? Um . . . yes you are. If any of your pages are indexed in search engines and displayed in search results, then you’re essentially running ads. Your link is positioned on a search results page with 8-10 other […]

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How to PROVE the Value of your B2B Product or Service

by Karen

Today B2B buyers trust vendors less and less. They look for third party endorsements to validate and prove vendor marketing statements. Case studies are ideal sources of 3rd party proof. Buyers rely heavily on “strangers with similar experience” to help them make their buying decision. This “similar experience” is what a case study showcases like […]

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Feel the B2B Love

by Karen

How can your B2B company tie its totally non-personal products or services to the “love” holiday of the year – Valentine’s Day? For example: What do any of these have to do with Valentines? • A worn gear operated natural gas pipeline valve • Photovoltaic modules, micro-inverters, or solar racks and tracking systems for a […]

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Integrated Content Marketing for Aviation

by Wiz

This example is from the aviation industry. But the ideas on how you can integrate your B2B content marketing work for any industry.  I spotted a press release by “Century Flight Systems” which serves as the example for this post. Specifically – how to repurpose content in several channels and in a variety of formats […]

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Over 13 Dozen Predictions, Trends and Stats for Social Media in 2013

by Karen

We seem fascinated by predictions. Will they really come true? Will that trend continue or fizzle? Does this author really know what’s going to happen in 2013 with social media? Although there are dozens if not hundreds more, here I have a collection of eight articles and posts from various sources. If you want your […]

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