7 B2B Blog Posts You Need to Read

by Karen

Do you “know it all”? I sure don’t. That’s why I’m continually researching and studying my profession of direct marketing and copywriting. And that leads me to today’s post.

Collection of B2B Blog PostsAs a rule I don’t regularly publish a collection of B2B blog posts and articles from other websites. But lately I’ve come across a batch that I want to share. These colleagues and experts are worth reading … worth studying … because together we’re all smarter and better at our work.

I hope you find the wisdom from this collection of marketing “artists” as helpful and interesting as I did.

OUT with the sales funnel, IN with the cocktail shaker by BtoBonline.com – Love this perspective on how B2B buyers really interact with your lead generation marketing.

Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention by Marketo.com – Again, you never know at what stage of the buying cycle prospects will start interacting with you. So pepper your great content everywhere … not only at the top of the funnel.

10 Crazy Stats About Content Marketing by LogMyCalls.com  – why content marketing matters even for a non-contact marketing company.

How to Turn a White Paper into a Content Marketing Machine by FearlessCompetitor.com – read it carefully and you’ll find at least 5 ideas

7 Key Steps to Creating an Awesome Infographic by JeffBullas.com – Infographics attract attention and flow across a social web. And they can enhance lead generation and lead nurturing, partly because a concept can be illustrated and explained visually. And visual content is effective!

How to Nail the Opening of Your Blog Post by Copyblogger.com – Five ideas on how to open a blog post along with 10 winning examples.

6 B2B Marketing Mistakes That Are Easy to Make by B2BdigitalMarketing.com – The hardest mistakes to avoid are the ones that don’t look like mistakes. This post has six such mistakes and links to a post with five more.

There are tons more articles just as solid as these are. What’s one that you found particularly insightful? Please share the link in the comments below.

Related posts:

B2B Buyers Say They Rely Most on White Papers, Case Studies and Webinars to Make Decisions 

From 1-to-10 … How is the content in your B2B marketing? … and how to improve it

Dialogue with B2B Prospects for Higher Quality Leads

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Photo Credit: Asterix611 via PhotoPin.com

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