Benefits of Educating B2B Prospects with Quality Content

by Karen

Your prospects – the business buyer – needs valuable information in order to make the best buying decision possible for herself, and her business. That means you have to make quality content available throughout the long B2B sales cycle in a variety of formats. The formats that your buyers seek the most often include white […]

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Dialogue with B2B Prospects for Higher Quality Leads

by Wiz

One way to improve the quality of leads from your B2B marketing efforts … is to generate a dialogue with your prospects. This was the gist of a recent post by Seth Godin, “Communication is a path, not an event.” As Godin says, “Can’t sell anything risky or complex in one shot.” And in B2B […]

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Why is B2B Web Copy So Lousy?

by Karen

Sometimes it seems as though every B2B website I look at has lousy copy. It’s vague. It’s packed with marketing or industry jargon. It’s ambiguous. It’s scarcely helpful to the reader. Oh, and it’s usually dry as a bone and far less interesting or compelling than a bone. I’ll try to illustrate what – in […]

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Bringing in Visitors with Free Online Ads

by Wiz

Are your online ads bringing the visitors you’re looking for? Oh, you’re not running online ads? Um . . . yes you are. If any of your pages are indexed in search engines and displayed in search results, then you’re essentially running ads. Your link is positioned on a search results page with 8-10 other […]

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How to PROVE the Value of your B2B Product or Service

by Karen

Today B2B buyers trust vendors less and less. They look for third party endorsements to validate and prove vendor marketing statements. Case studies are ideal sources of 3rd party proof. Buyers rely heavily on “strangers with similar experience” to help them make their buying decision. This “similar experience” is what a case study showcases like […]

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Feel the B2B Love

by Karen

How can your B2B company tie its totally non-personal products or services to the “love” holiday of the year – Valentine’s Day? For example: What do any of these have to do with Valentines? • A worn gear operated natural gas pipeline valve • Photovoltaic modules, micro-inverters, or solar racks and tracking systems for a […]

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