The Right Pay-Per-Click Offer Generates 530% More Leads

by Karen

Like the sound of generating 530-percent more leads with your pay-per-click campaign? The right offer can make a world of difference. We’re working with a client who has seen a jump that large by simply changing the offer on the landing page. So as you’re testing the ad copy, and the headlines, and the landing […]

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50,000 press releases. How to get yours to say, “Pick me!”

by Karen

There are at least 50,000 press releases that hit the wire services each and every day. That’s a lot of competition. To get noticed by journalists, bloggers, industry journals, and other publicists you need to make an effort to get noticed. You need to do something interesting to stand out in that crowd of 50,000 […]

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An Oft-Overlooked Use of PPC

by Wiz

A quick scan of recent blog headlines confirmed something I heard over the weekend: the folks at Google have apparently been working on more changes. The latest is something that has been dubbed an “over-optimization penalty”: examining web pages for “excessive” use of SEO techniques and reducing (not eliminating) their rankings in search results. While […]

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How will your targeting be affected: Changes in the wind for Google Adwords

by Karen

In a few days – March 21st – Google will phase out their demographic bidding. This impacts your pay-per-click campaigns on the Google Display Network. There’s a solid post on this topic from Pamela Parker on Search Engine Land. Parker contacted a spokeswoman at Google: “This is a feature that we have to retire to […]

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When To Send B2B Email

by Karen

As a B2B marketer you’ve probably read the same studies I have, and had similar experiences to know that email remains a powerful tool. It’s effective for: • lead generation • lead nurturing • acknowledging a sale or other conversion • sending follow-up emails after a sale to confirm all is well; perhaps including a […]

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8 Ways to Promote White Papers with Social Media

by Karen

There are many ways to promote and distribute your white papers. Today I’m going to share a few tips on using social media. Specifically, two tips per “prime time network.” LinkedIn 1 – In a group, start a poll or survey on a key point covered in your white paper. After you close the poll, […]

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