Integrated Content Marketing for Aviation

by Wiz

This example is from the aviation industry. But the ideas on how you can integrate your B2B content marketing work for any industry.  I spotted a press release by “Century Flight Systems” which serves as the example for this post. Specifically – how to repurpose content in several channels and in a variety of formats […]

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Over 13 Dozen Predictions, Trends and Stats for Social Media in 2013

by Karen

We seem fascinated by predictions. Will they really come true? Will that trend continue or fizzle? Does this author really know what’s going to happen in 2013 with social media? Although there are dozens if not hundreds more, here I have a collection of eight articles and posts from various sources. If you want your […]

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Create a plan – a strategy – for B2B content marketing

by Wiz

Would you construct an office building without a plan? Of course not. And you wouldn’t work without a plan because it means there are too many opportunities for mistakes; oversights; and it leaves you with a building riddled with problems. It won’t be a successful project. For similar reasons this is why we also need […]

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A Marketing Carol infographic

by Karen

In keeping with the holiday season here is an infographic on marketing – past, present, and future (refers to the Dickens Christmas Carol and the three spirits). Highlights from the infographic below include – along with a few comments of my own: PAST – although direct mail is listed here, it is also a big […]

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Inbound B2B Marketing or Outbound? Which is better?

by Wiz

We hear a great deal about the magical “inbound” marketing versus the old fashioned and less-effective “outbound” marketing for B2B. I find the infographic below refreshing because it points out what many of us consider the obvious: It’s not either/or. Your best B2B lead generation and marketing strategies are a combination of both inbound and […]

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Secret to B2B Case Studies – Tell a Good Story

by Karen

Since nearly the dawn of the human race, stories have been a primary means of effective communication. We’re pre-wired to respond to a good story. That means stories ought to be part of your B2B case studies. Almost by definition, a case study is a story! A case study first sets the stage – it […]

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