Copy readers understand? Or jargon?

by Karen

Business-to-business communications don’t have to be boring. They don’t have to sound like someone “…swallowed the wrong dictionary and then vomited all over the page.” In fact, that’s an excerpt from a blog post by Drayton Bird on the subject of writing copy people can understand. He shares an example of a Groupon ad for […]

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Generating Social Media Content – 13 Ideas on What to Share

by Wiz

You’ve got your blog, LinkedIn company page, Twitter account, and perhaps even a Facebook page for your B2B company. Are you producing enough content to keep the pipelines filled? Actually, you have more options than you might think. All these are focused on your B2B company, either directly or indirectly: Product launches or new service […]

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Social Media Lead Generation

by Wiz

The consensus is that LinkedIn is the most dependable results-generating social media network for B2B lead generation. Today I want to make certain you know about a relatively recent change to LinkedIn that definitely is an improvement for B2B companies. It also promises to give your lead generation a boost. LinkedIn Company Updates In a […]

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Retention just as important as lead gen

by Karen

You’ve got a system for generating a steady stream of qualified leads. Your sales team is doing their job converting leads into clients. Now what? Make certain you hang on to your existing clients, that’s what. Recognize the lifetime value clients have to your B2B company. Just because the lead is now a client doesn’t […]

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Qualified Leads better than Cheap Leads

by Karen

Do you have a long and complex sales cycle? Or even a short and straight-forward cycle? In all cases a big portion of your lead cost is the human factor: How much time by how many people are required to convert a lead into a sale? Labor is expensive. To keep lead costs down (and […]

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Quality Content is King

by Karen

Hopefully this is OLD news to you by now: Producing plenty of content for your website isn’t enough. If you want better SEO results, and if you want visitors who stick around a bit (and even return for more) . . . then you must publish QUALITY content. The most reliable “rule of thumb” for […]

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