You’ve got a system for generating a steady stream of qualified leads. Your sales team is doing their job converting leads into clients. Now what?
Make certain you hang on to your existing clients, that’s what.
Recognize the lifetime value clients have to your B2B company. Just because the lead is now a client doesn’t mean your marketing work is done!
Now you nurture existing clients and guide them to repeat sales.
Social media networks can help you nurture and strengthen your relationships with clients. Just make certain you’re posting client-centric updates in Twitter, on your LinkedIn business page, and on your Facebook page. This is also where you can keep them informed of new product or service launches, special offers for existing clients, and more.
Social media (as well as email) is a good channel for sharing white papers, insights, newsletters, and other forms of thought leadership. Set your company apart with quality content. And include content that doesn’t contain any product promotions.
Produce a portion of pure cultivation or nurturing content where you share actionable advice. Make the experts on your staff available through content shared, or online Q&A sessions in social networks.
The point I want to make is that whatever content you create … and wherever you publish it … make certain you deliver the content clients (or customers) value and need. Not what you like best. But what is of paramount interest to them.
Need help generating client-centric content for your blog, social networks, website or email campaigns? Drop us a line.
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