Cutting Ad Spend Costs? Use a Scalpel, not a Machete

by Wiz

According to data recently released by Kantar Media, overall ad spending in the US essentially held steady the July-September 2011 time frame (as compared to the previous three months). Of this, however, internet media spending (which includes display and paid search ads) declined 2.9% in that same period. Even more noteworthy: paid search spend by […]

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Don’t make your landing page a stranger

by Karen

Most emails I write send readers to a landing page. And fairly often the client wants to send prospects and clients to a pre-existing page with a standard form. That form might be to register for a webinar or a conference. It might be the form to join a professional association. Or it could be […]

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Create Landing Pages for Each Phase of the “Lead Buying Cycle”

by Wiz

In a recent article for the Clix Marketing blog, SEO marketer Nick Stamoulis discusses the phases of a typical B2B buying cycle, and how a prospective customer’s mindset varies as he goes through them.  These phases often include things like problem identification; the ideal solution; researching available options; evaluating choices; and choosing a product/vendor. Clearly, […]

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Who is this email from?

by Karen

A pervasive problem with email – at least in my opinion – is sending it out without clearly identifying the sender. It’s an all-too-common mistake made by B2B businesses and even marketing organizations! In other words: Sending email with a person’s name in the FROM line. I get several emails like this every week and […]

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How to Address “Landing Page Anxiety” on your White Paper Signups

by Wiz

Not long after college, I received a phone call inviting me to sign up for a credit card. I started giving the guy some personal information – name, address, phone number (hey, I was young!). When he asked me for my annual salary, I hesitated a little, but kept answering. Asking for my social security […]

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Why your landing page is wasting space

by Wiz

Sending people to a bad landing page is like walking off of an airplane and discovering that the pilot landed at the wrong airport. You’ll be disoriented at first and then quite upset. It’s a bad experience all around. Like the pilot, people are depending on you to do it right. If you don’t follow […]

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