Mobile-Optimized “Sites” are Not Necessary

by Wiz

Over the past few days I’ve been reading through all the “predictions for 2012” out there – there’s a lot of good stuff. And while there is a wide variety of opinions of what will and will not happen, all the prognosticators have one prediction in common: 2012 will be “the year of mobile.” Personally, […]

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Beacons in the Fog

by Wiz

A friend of mine asked me recently, “Are you expanding or contracting?” No, he wasn’t asking about my weight (although I did have a few too many Christmas cookies). He was referring to our approach to business in this current economy. Even the most optimistic among us are hard pressed to think of the current […]

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Secret to B2B success in 2012: Customer loyalty supported by the right messaging

by Karen

How do you retain clients and customers? How do you keep them coming back for more of your products and services? Customer loyalty is one of the HOT topics for 2012. More specifically it’s identified as “… one of the top 10 nonfinancial business challenges for companies in 2012.” (by Protiviti – a global consulting […]

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Aviation Renaissance Man

by Wiz

Something “light” for the holiday break: Chances are, if you have any involvement or interest in aviation, you’ve at least heard of Clay Lacy. He’s the original aviation “renaissance man”. In addition to founding his own executive jet charter business, Clay is a former military pilot, airline captain, experimental test pilot, air racer (and winner), […]

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Effective content marketing doesn’t end with the content

by Karen

If you’re like the majority of B2B organizations, you’re going to use content to market your business in 2012. Specifically, 60% of B2B marketers plan to spend more next year for content marketing. This is based on the study, “B2B Content Marketing: 2012 Benchmarks, Budgets and Trends” by the Content Marketing Institute and MarketingProfs. Their […]

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Helicopter of the Future?

by Wiz

I get a kick out of stories like this. Sikorsky Aircraft and By Kids for Kids Co – an organization that encourages kids to become inventors – are the joint sponsors of a national competition called the Sikorsky Helicopter 2050 Challenge.  Running from June 1 through September 15, the program asks these future inventors to […]

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