Top 5 B2B White Paper Mistakes

by Karen

Even in today’s digital marketing world, white papers fill a critical role for B2B companies. They are most often used in the earlier stages of the buying cycle to help educate prospects. But regardless of the goal you have for a white paper, you’ll fall way short of that business goal unless you avoid these […]

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Attracting Prospects through the Online Press Release

by Wiz

One of my “fun things” to do is writing for my college’s alumni association magazine. Every month I keep in touch with as many members of my class as I can, and report on what they’re up to. To prepare for this I end up reading a lot of press releases. I mean a LOT […]

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5 Flaws of B2B Marketing

by Karen

B2B marketing is complex. The wide variety of marketing channels and crafting messages that resonate with prospects and clients within each channel is demanding. Consequently it’s easy to have flaws in your marketing plan and strategy. I saw a post on Mashable a few days ago, 5 Flaws in Your Mobile Marketing Strategy. All good […]

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B2B Email – How is it being read? And why this matters.

by Karen

How are clients and prospects reading your B2B email? On a PC? On a smartphone? On a tablet? Or all of the above? Odds are it’s a combination of PC and mobile (smartphones and tablets). I often refer to this group as “dual device” users. And since email is such a vital part of your […]

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How Do I Decide Where to Incorporate Mobile in My Business?

by Wiz

One of the challenges with “mobile” is understanding what it is, and what it’s not. Try this: ask people in the B2B space to list different types of marketing, and you’ll probably get a list something like: email marketing; direct (print) marketing; online marketing; offline marketing; mobile marketing; organic search marketing; PPC marketing; and there […]

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How easy-to-use technology generates leads and builds loyalty

by Karen

As a B2B marketer, you and I don’t have to be the technical experts on mobile. There are plenty of vendors that specialize in those services that you ought to use. But we do need to understand the importance of integrating mobile into the mix. Today I’m going to zero in on one easy aspect […]

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